Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
Blog Article
What are a few of the ways mobile phones have changed the way we consume media? - read on to discover more.
Over the last few years, with the rise of digital media, the way in which individuals take in content has shifted considerably. For several years, traditional television was the primary source of family entertainment for many people. Nevertheless, ever since the development of internet streaming platforms, many viewers are averting from set up tv, especially among younger people. Instead, worldwide media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly evidences the shift in audience intake practices. These options are popular for enabling people to watch the shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.
In the present digital age, smart phones have come to be one of the most common instruments that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are providing endless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms enable users to see a variety of selected material and interact instantly, making these videos much more interesting and addicting than standard media. Short form videos are read more also being used more often for news and instructional functions, not just for home entertainment. Consequently, this pattern is shifting the way people are proactively looking for and expecting to receive information, in a much faster, shorter and more functional format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which individuals are getting their news is also changing. People are progressively turning towards online news sources, instead of viewing TV, to learn about ongoing worldly affairs. However, at the same time, due to a continuous flow of information, individuals are becoming overwhelmed by substantial amounts of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to observe. These days it is common to see news channels that have large followings on social media platforms. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this approach has been necessary for supplying individuals with dependable and verified news sources, in a form they can easily identify with.
Report this page